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MK takes centre stage in new Jaguar F-PACE campaign
MK has collaborated with Jaguar to curate an inspired soundtrack for the launch of the new F-PACE performance SUV.
His new track ‘Lies’ features in the latest F-PACE campaign, while the producer also stars in one of the films and has curated an exclusive Spotify playlist inspired by the vehicle.
“It’s been a lot of fun working with Jaguar on the ‘Hard to Forget’ series,” said MK. “I’ve always been a car guy and love all aspects of design – I studied architecture before I got into music. I’m excited for everyone to see the commercial and to hear my new song.”
“We know that music has been particularly important for our customers during this challenging time, so we are really excited to be working with MK and Sony Music UK’s 4th Floor Creative for the launch of the new F-PACE,” said Andy Hunt Cooke from Jaguar Global Communications. “With a philosophy that is focused first and foremost on design, we recognise how important culture and creativity is in the wider community and are grateful we can provide this platform for showcasing true talent.”
MK’s appearance in the new F-PACE campaign marks the start of a new Jaguar collaboration with 4th Floor Creative, which aims to showcase emerging and established talent and the importance of creativity.
“Opportunities to profile a new release alongside a partner with a platform as recognised and far-reaching as Jaguar’s are few and far between,” said Andre Carroll, Head of Brand Partnerships at 4th Floor Creative. “Through this dynamic collaboration with Jaguar on the new F-PACE campaign, we are able to reach global audiences, across multiple channels, directly to homes – which is particularly valuable given the current climate.”
Launched in September 2020, the new F-PACE is luxurious, connected and efficient – find out more at jaguar.com. Watch the advert featuring MK below.
