IZ is a rapper based in Kent. In June 2023, he released ‘Big Dreams’ which has accumulated more than 200 million views and 22,000 creations across all social media platforms. This was sparked by a dance trend on TikTok that has since been recreated by the likes of BTS’ Jung Kook and become a trend with K-Pop superstars including TXT and NCT Dream – reaching more than 140 million views on the platform alone.