R&B music is undoubtedly on the rise once again, with the genre capturing mainstream’s attention just as fiercely as its hip-hop sister. Elaine is a newcomer who hails from South Africa, is breaking continental boundaries by giving R&B a fresh face.
Elaine began to write music in high school, but it wasn’t until 2018 — her first year as a law student at Johannesburg’s University of the Witwatersrand — where the singer officially decided to transform her growing passion into a career.
Elaine became the first female independent artist to reach No. 1 on the Apple Music Sub-Saharan African charts. It also received airplay on The Joe Budden Podcast and Ebro In The Morning, and breakout single “You’re The One” is currently 3x Platinum (combined with Spotify and Apple Music).