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4th Floor Academy Latest Cohort Finishes Six-Month Run
The second cohort of Sony Music UK’s 4th Floor Academy finished their six-month run last month, ending the latest round of the creative and digital training programme.
Delivered in collaboration with Small Green Shoots, a youth-led charity and training organisation which aims to help young people in difficult life experiences enter the UK’s entertainment and creative industries, the 4th Floor Academy scheme is funded by Sony Music UK’s Social Justice Fund.
Sony Music UK is focused on generating a pipeline of talent, to increase diversity within the digital-related functions. By pro-actively engaging with and developing talent at entry and pre-entry levels, the aim of the 4th Floor Academy is to ensure tech-focussed roles, such as those within Sony’s Digital & Audience Development team, are forefront in the minds of those young people wishing to join the music business.
Trainees from the Small Green Shoots cohort receive paid industry placements lasting six months, where they split their time between Sony Music’s Kings Cross office and Small Green Shoots’ headquarters. They start in roles across web development, video production, insight and analytics, creative strategy, and photography. The hope is for the expansion and development of the 4th Floor Academy for years to come, laying important foundations for building a more inclusive music industry for the future.
By partnering with Small Green Shoots, the value of evolving relationships with partner organisations over the long term has been realised, maximising the impact of sharing expertise with local communities in order to cultivate diverse executives of the future.