Britney Spears announced as the new face of KENZO

Britney Spears has been announced as the face of luxury French fashion house, KENZO for their latest ‘La Collection Memento N°2’ campaign.

The collection, designed by Carol Lim and Humberto Leon, focuses heavily on denim and draws on KENZO Jeans’ Paris runway debut in 1986 and the house’s rich history and archives. 

Britney commented, "I did lots of denim when I was a kid, and still do - it’s really versatile and fun, and just goes with everything".

‘La Collection Memento N°2’ is available now at kenzo.com and in KENZO stores globally.